COVID-19 has changed lots of things in the world, especially people’s lifestyles and their way of connecting. When the lockdown took place in the entire world all the businesses were shut down because of the same and at that time social media came into more exposure for every business. This leads people to start focusing on and serving business services through social media, especially small businesses.
As per the report in 2022, there is currently 4.62 billion social media user present in the entire world which means 58.4 million of the global population. Social media has become one of the most powerful marketing through which you can advertise your brands and sell your products and services.
Social media allow your customers to directly connect with you through platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and many more. There are several benefits of social media marketing.
Importance of social media marketing for small businesses:
- Facebook is 93% used by most businesses for marketing.
- The second is Instagram, 73% of businesses use Instagram for marketing.
Social media marketing is giving chance for businesses to open up to their audiences. It helps and informs the businesses about their target audience regarding their likes and dislikes which will help them to create and present better marketing strategies for their targeted audience. There are several advantages of social media marketing for small businesses.
Role of social media in marketing
1. Generate leads:
Create and generate meaningful posts such as photos, videos, podcasts, and everything with the latest trends buzzing around. Use relevant hashtags for your niche audience to content with you. These things will help you to increase your followers and your audience. Try to generate conversions with the audience and convert them into your lead.
Few ways to generate leads on social media:
- Lead generation ads
- Give special offers on targeted ads
- Retargeting ads
- Share your testimonial for proof
- Do referral campaigns
2. Build your brand awareness:
To attract a large number of visitors Through social media platforms like Instagram, Facebook, LinkedIn, and many more you will be able to connect with people and let them know about you. Telling your audience about you and your business and how it is processed will create trust and faith among your audience for your products. They must be able to connect with you personally. Make sure to remind your presence of your existing audience as well while creating the new audience.
3. Keep an eye on your competitors:
Every business should be aware of its competitors and must know what are they up to. Here is the chance where you can see and understand what strategies they are implementing to attract the audience. What kind of postings they are doing what new do they have to provide their audience or what is different that is putting them ahead of you? Their engagement and queries asked by the audience can help you to understand the audience’s perspective. You can even try peeping into their audience and turning them into yours. By seeing how they answer to their audience you might be able to have more knowledge to pass on yours.
4. Nurture your leads:
Having a nice sales professional team makes your conversions easy. As they built relationships with the leads. This will increase your chance of potential buyers
5. Make social media ads:
Apart from organic social media engagement If a business has a budget then it should try social media ads too. Social media ads will give your business more exposure and will make increase your business.
Types of advertising can be made on social media:
- Photo ads
- Video ads
- Messenger ads and more
6. Measure marketing efforts:
Through social media key performance metrics (KPI) you will be able to see and judge your performances. You can even see at what time your users are more active and view your post. How many percentages of views do you get monthly and weekly which post got more engagement?
7. Increase your ROI:
Advertising on social media can help you improve your return on investment (ROI) as the cost of advertising is less than the return which can give revenue.
You can reach more than a hundred audiences just by targeting and adding the demographics correctly.
- Facebook generates high revenue compared to other social media platforms as per the report.
- Email marketing is also known as the highest return on investment (ROI) in online marketing.
Conclusion:
I have listed a few advantages of social media marketing for small businesses that will help your business to grow. Social media is a very powerful platform for business if it is used correctly.
Having a business in this digital period where social platforms have so much to give and produce must be well used by marketers, entrepreneurs, and business owners. Always try to attract new customers but also maintain relationships with the connected audience as without any connection no relation will work longer. Keeping the importance of social media marketing for small businesses is good to go.
Websitevala can help you increase popularity & your customer portfolio through social media platforms. For any query contact us at +91-9825492807 or [email protected].
As a digital marketer, SEO lecturer and WordPress developer I support other freelancers and businesses with their websites from helping with the design and blog posts to optimizing them for search engines. I’m the founder of Websitevala and support successful digital marketing companies like ClickDo as a virtual assistant.
